Lamborghini Cancels Its First EV but Plans to Make the Lanzador a PHEV
CEO Stephan Winkelmann reportedly said that interest in electric Lamborghinis is 'near zero,' leading the project to be scrapped.
- Lamborghini has officially canceled the Lanzador EV, which was slated to be the brand's first all-electric model.
- Lamborghini CEO Stephan Winkelmann told The Sunday Times that the brand's target market has "close to zero" interest in electric vehicles.
- The Lanzador itself hasn't been fully canceled, with Lamborghini planning to launch the model as a plug-in hybrid.

The temperature check for electric cars changes pretty drastically depending on what part of the market you're polling. Family crossovers and luxury commuters may be popular, but shoppers in search of the pomp and circumstance normally associated with ultra-high-performance models may feel differently. After first sowing doubt on the Lanzador back in October, Lamborghini has officially scrapped the EV.
Originally shown as a concept car back in 2023, the Lanzador was scheduled to arrive as a high-riding coupe in 2029. The decision to cancel the model was apparently caused by a lack of interest from buyers. Speaking to The Sunday Times, Lamborghini CEO Stephan Winkelmann said that the "acceptance curve" for electric cars among Lamborghini's target market is "close to zero." Lamborghini customers, he added, value the "emotional experience" of their cars. Namely, they value the visceral sound and feedback of internal-combustion engines.

The CEO warned that it would be dangerous for the company to put too much focus on electrification if it isn't what buyers want. Winkelmann told the outlet that investing in EVs could become "an expensive hobby" if the brand's customers aren't interested in buying them.
For fans of the Lanzador's dramatic styling, there's no need to despair. While Lamborghini is completely shelving electric powertrains, the Lanzador is now scheduled to join the lineup as a plug-in hybrid model. A spokesperson for Lamborghini confirmed the switch to Car and Driver and said that the new model will launch as a plug-in hybrid "in its first generation." That tracks with Winkelmann's comments, who said that Lamborghini will build internal-combustion engines "for as long as possible."
